Creativity – it’s the oil in the machine. The ‘x’ factor. It turns raw veg into something approaching an exciting meal. It turns carbon into diamonds. In the live events world creativity is the cause for much consideration and debate. In Australia we are currently witnessing the greatest dumbing-down of live event communications that I […]

The experiencedna crew have enjoyed a busy start to 2009. We have recently delivered a major consumer experience for the Good Vibrations festivals across Australia. Now, you can pretty much guarantee good weather in the summer, but not this year! So much rain, we had to grow fins. Notwithstanding the unbelievable weather, we took the […]

OK OK – it has been a while. I have excuses though. A working trip back to the UK and lots of events to deliver back in Sydney on my return. London was fantastic as always. My favorite city.I was shooting interviews in Fortress Canary Wharf. It was the week that Jacko popped his cloggs […]

OK – more music to dent the pocket. In my spare time I am singer and box player for the Wheeze and Suck Band (www.wheezeandsuck.com) and we play contemporary songs and tunes, and also a contemporary take on traditional material. If you are of a like mind, you must check out ‘The Imagined Village’, by […]

Corporate Events is a terrific branch of the live event industry. Live events are always a communications exercise, however well-hidden that communication is. There is rarely an event occasion, from sponsorship and other brand events through to annual general meetings and internal events, when a client doesn’t wish to communicate a message of some kind, […]

In complete contrast to the rainsoaked experience of Good Vibrations in Sydney, our Jagermeister music activation at V Fest was a gloriously relaxed day of sun, sounds and fun all round. Our venue manager Paul had everything set by early Saturday morning, which left him time to buy the first nutty boy T shirt at […]

Either listening or playing, music is a constant inspiration in my life. My last music recommendations are still worth following up,(see earlier blog) but here are some new faves which are trés cool. For a fabulous ‘World Music/Reggae’ album, ‘Dub Colossus in a Town Called Addis’ is currently monopolising my iPod. Think Dub Reggae meets […]

Currently my fave option for environments for brand promotion or exhibition space is the ‘inflatable’. And we are not talking ‘bouncy – castles here. Really, inflatable environments are cool creative spaces that feel light and airy when you are inside them, and offer  a terrific, more engaging  alternative to the marquee. I love that sense […]