Well, December is upon us again. Most of us are either very busy (clients want to get the 2011 first quarter events business wrapped before Christmas) or very quiet (Clients have everything sorted and want to wind down before Christmas). We are celebrating 8 months in our Manly premises, and the time has just flown […]

Just returned from my travels across the USA and the UK. A week in New Orleans was quickly followed by a Greyhound bus to Memphis Tenn. Why? Because I wanted to see the backblocks of the deep south without having to drive, and more importantly, I wanted to have my photo taken outside the legendary […]

We have just completed a big distributor event for DuPont  – how’s this for client feedback: “Working with experience DNA for the first time was a great learning experience. They took the time to fully understand us, our audience and the intended deliverables of our live event. Through their passion, expertise and unique thought processes, […]

In the 24 months since they began operating on Sydney’s Northern Beaches, Roger, Ian and the experiencedna team have created many unique events and have worked with some of the country’s best and most creative talents along the way. Now they have a permanent home where they have always planned to be, at Manly. The […]

One of the most joyful releases this year must be the new album by errant talent Gil Scott-Heron, “I’m New Here”. You might remember his awesome ‘The Revolution Will Not Be Televised’ – a precursor to contemporary Rap – from back in the day. GSH’s life has gone somewhat off the rails in the last […]

Arrggghh – Good Vibrations was another wet festival although Big Day Out was a sizzler. The DNA team not only delivered the enhanced Jagermeister activation at GV, we also delivered the Sportsgirl Green Room at the same event. So the bump in day was a genuine challenge as the weather moved from blazing  hot to […]

Creativity – it’s the oil in the machine. The ‘x’ factor. It turns raw veg into something approaching an exciting meal. It turns carbon into diamonds. In the live events world creativity is the cause for much consideration and debate. In Australia we are currently witnessing the greatest dumbing-down of live event communications that I […]

The experiencedna crew have enjoyed a busy start to 2009. We have recently delivered a major consumer experience for the Good Vibrations festivals across Australia. Now, you can pretty much guarantee good weather in the summer, but not this year! So much rain, we had to grow fins. Notwithstanding the unbelievable weather, we took the […]